Workout of 2020

Long Copy

Role: Concepting / Writing | Company: Freeletics | Client: Freeletics

Role: Concepting / Copywriting
Agency: Publicis Brazil
Client: Miguel Giannini

I have always been a big fan of copy-guided TVC ads. After exercising both my writing in a personal project and my muscles as a CrossFit addict for a while, I felt very comfortable writing this one.