Blurred Eyes
l’Officiel Blurred Eyes
Role: Concepting / Copywriting | Agency: Publicis Brazil | Client: L’Officiel Beauty Salon
Role: Concepting / Copywriting
Agency: Publicis Brazil
Client: L’Officiel Beauty Salon
Print campaigns were peaking in Brazil at that moment. Me, I was always fond of the ones that brought a twist in the line.
That’s what we went for here. This campaign earned me my first relevant advertising awards and the first time I went to a decent beauty salon.
Print campaigns were peaking in Brazil at that moment. And I always liked the ones that had a twist in the concept. That’s what we did here. This campaign earned me my first relevant advertising awards.
One of the biggest recognitions we’ve got from this campaign was when famous rapper Wiz Khalifa deliberately used the image to promote his new single. He didn’t ask, of course. But the song, at least, is not bad.
Print campaigns were peaking in Brazil at that moment. And I always liked the ones that had a twist in the concept. That’s what we did here. This campaign earned me my first relevant advertising awards.
Recognition:
Cannes Lions 2012 - Design - Bronze
Lürzer's Archive 2012 - Vol.4
Lürzer's Archive - Print Ad of the Week (2012-23)
Epica Awards 2012 - Bronze
ABP 2012 - Gold