Blurred Eyes

l’Officiel Blurred Eyes

Role: Concepting / Copywriting     |     Agency: Publicis Brazil     |     Client: L’Officiel Beauty Salon

Role: Concepting / Copywriting
Agency: Publicis Brazil
Client: L’Officiel Beauty Salon

Print campaigns were peaking in Brazil at that moment. And I always liked the ones that had a twist in the concept.
That’s what we did here. This campaign earned me my first relevant advertising awards.

Print campaigns were peaking in Brazil at that moment. And I always liked the ones that had a twist in the concept. That’s what we did here. This campaign earned me my first relevant advertising awards.

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One of the biggest recognitions we’ve got from this campaign was when famous rapper Wiz Khalifa deliberately used the image to promote his new single. He didn’t ask, of course. But the song, at least, is not bad.

Print campaigns were peaking in Brazil at that moment. And I always liked the ones that had a twist in the concept. That’s what we did here. This campaign earned me my first relevant advertising awards.

Recognition:

Cannes Lions 2012 - Design - Bronze
Lürzer's Archive 2012 - Vol.4
Lürzer's Archive - Print Ad of the Week (2012-23)
Epica Awards 2012 - Bronze
ABP 2012 - Gold