Heads

Role: Concepting / Copywriting | Agency: Lowe Brazil | Client: Anador (Boehringer Ingelheim Lab)

Role: Concepting / Copywriting
Agency: Lowe Brazil
Client: Anador (Boehringer Ingelheim Lab)

Metaphors in advertising are like having lunch with a pathological liar: they always guarantee great stories.
Look at me; I just made a meta-metaphor to introduce you to this metaphorical campaign.

This was originally a poster for a POS campaign for headache medicine Anador. It needed to be effective and interesting.
So, we’ve decided to explain the functionality with a metaphor.

Recognition:

Cannes Health Lions 2014 - Press - Bronze
Cannes Health Lions 2014 = Outdoor - Shortlist
Cannes Lions 2013 - Press - 2x Shortlists
Cannes Lions 2013 - Outdoor - Shortlist
NY Festival 2014 - Bronze & 1x Shortlist
El Sol 2014 - Outdoor & Press - 2x Bronzes
Lürzer's Archive 2013 - Vol.4
El Ojo 2013 - Silver and Bronze
FIAP - Press - Shortlist
Wave Festival 2013 - Bronze
ABP 2014 - Mídia Impressa & Outdoor - Bronze
Lusos 2013 (for Portuguese-speaking countries) - Bronze
Best Ads on TV - Outdoor of the week

Previous Project | Next Project

Heads

Heads

Metaphors in advertising are like having lunch with a pathological liar: they always guarantee great stories.Look at me; I just made a meta-metaphor to introduce you to this metaphorical campaign.

This was originally a poster for a POS campaign for headache medicine Anador. It needed to be effective and interesting. So, we’ve decided to explain the functionality with a metaphor.

Metaphors in advertising are like having lunch with a pathological liar: they always guarantee great stories.
Look at me; I just made a meta-metaphor to introduce you to this metaphorical campaign.

This was originally a poster for a POS campaign for headache medicine Anador. It needed to be effective and interesting.
So, we’ve decided to explain the functionality with a metaphor.