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Role: Concepting / Copywriting     |     Agency: Lowe Brazil     |     Client: Anador (Boehringer Ingelheim Lab)

Role: Concepting / Copywriting
Agency: Lowe Brazil
Client: Anador (Boehringer Ingelheim Lab)

This was originally a poster for a POS campaign for headache medicine Anador. It needed to be effective and interesting.
So, we’ve decided to explain the functionality with a metaphor.

This was originally a poster for a POS campaign for headache medicine Anador. It needed to be effective and interesting.
So, we’ve decided to explain the functionality with a metaphor.

1-anador-policia_o
2-anador-academia_o
1-anador-policia_o
2-anador-academia_o

Recognition:

Cannes Health Lions 2014 - Press - Bronze
Cannes Health Lions 2014 = Outdoor - Shortlist
Cannes Lions 2013 - Press - 2x Shortlists
Cannes Lions 2013 - Outdoor - Shortlist
NY Festival 2014 - Bronze & 1x Shortlist
El Sol 2014 - Outdoor & Press - 2x Bronzes
Lürzer's Archive 2013 - Vol.4
El Ojo 2013 - Silver and Bronze
FIAP - Press - Shortlist
Wave Festival 2013 - Bronze
ABP 2014 - Mídia Impressa & Outdoor - Bronze
Lusos 2013 (for Portuguese-speaking countries) - Bronze
Best Ads on TV - Outdoor of the week