Clocks

Role: Concepting / Copywriting | Agency: Lowe Brazil | Client: Runners Magazine

Role: Concepting / Copywriting
Agency: Lowe Brazil
Client: Runners Magazine

Al Pacino once said that football is a game of inches. Under almost the same logic, a marathon can be considered a game of seconds.
The print format, so criticized nowadays, was more than perfect to build this visual storytelling.

This campaign kind of explains why I like creating print ads. Not all formats allow you to portray the difference a second can make in a marathon.

Recognition:

Cannes Lions 2014 - Press - Bronze
Lürzer's Archive 2014 - Vol.4
Clio Awards 2014 - Press - Shortlist
Golden Awards of Montreaux 2015 - Gold Medal
El Ojo 2014 - Grafica - Silver and Bronze
FIAP 2015 - Gold
Wave Festival 2015 - Press - Gold
Wave Festival 2015 - Outdoor - Bronze
Lusos 2014 (for Portuguese-speaking countries) - Grand Prix

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Clocks

Clocks

Al Pacino once said that football is a game of inches. Under almost the same logic, a marathon can be considered a game of seconds.The print format, so criticized nowadays, was more than perfect to build this visual storytelling.

This campaign kind of explains why I like creating print ads. Not all formats allow you to portray the difference a second can make in a marathon.

Al Pacino once said that football is a game of inches. Under almost the same logic, a marathon can be considered a game of seconds.
The print format, so criticized nowadays, was more than perfect to build this visual storytelling.