Control Toys

Control Toys

Role: Concepting / Copywriting     |     Agency: Publicis Brazil     |     Client: SBT (Brazil’s second biggest TV Network) / Super Nanny

Role: Concepting / Copywriting
Agency: Publicis Brazil
Client: SBT (Brazil’s second biggest TV Network) / Super Nanny

Once I saw a dad walking by with his son on a kid leash. The scene really struck me. I thought: “We are going through weird times, when products like these are created, produced and sold to real people.” When the opportunity of creating the next Super Nanny TV Show Campaign appeared, it almost felt natural to do this.

Once I saw a dad walking by with his son on a kid leash. The scene really struck me. I thought: “We are going through weird times, when products like these are created, produced and sold to real people.” When the opportunity of creating the next Super Nanny TV Show Campaign appeared, it almost felt natural to do this.

control-toys-by-super-nanny

Recognition:

Cannes Lions 2012 - Promo & Activation - Shortlist
Cannes Lions 2012 - Media - Shortlist
Clio Awards 2013 - Direct - Bronze
Clio Awards 2013 - Innovative Media Shortlist
CCSP Festival 2013 - Promo - Inbook
CCSP Festival 2013 - Outdoor - Inbook
Wave Festival 2013 - Direct - Bronze
AdStars 2012 - Crystal
Maximídia 2012 - O
utdoor
ABP 2012 - Gold and Bronze

Cannes Lions 2012 - Promo & Activation - Shortlist
Cannes Lions 2012 - Media - Shortlist
Clio Awards 2013 - Direct - Bronze
Clio Awards 2013 - Inovative Media Shortlist
CCSP Festival 2013 - Promo - Inbook
CCSP Festival 2013 - Outdoor - Inbook
Wave Festival 2013 - Direct - Bronze
AdStars 2012 - Crystal
Maximídia 2012 - O
utdoor
ABP 2012 - Gold and Bronze