Ssshhh The Voice
Family
Role: Concepting / Scriptwriting | Agency: Publicis Germany | Client: Nivea
Role: Concepting / Scriptwriting
Agency: LOLA Mullen Lowe Madrid
Client: Mattel / Scrabble
If you ever forgot to put on some deodorant, you know: one goes paranoid without it. You ask yourself if you are smelly or not. If people are noticing or not. If you can move on with your life or not. Imagine how this feels for heavy sweaters. This product doesn't only work on odor - but also on paranoia, which was especially relevant in a post-lockdown period when people started meeting in person again. But if you really hear voices, you should probably see a doctor.
In 2016, the word “family” has reached a completely new meaning to me, since Lucas, my kid, was born. It may be a coincidence but, in the next year, this script came to life.
In 2016, the word “family” has reached a completely new meaning to me, since Lucas, my kid, was born. It may be a coincidence but, in the next year, this script came to life.
The campaign also went to Spotify. We detected some of the most heard playlists dedicated to mundane events of people's lives - Like going to the gym or commuting home. We advertised in these playlists, inserting the voice that says you can't in between the songs and making it interrupt the listener's activity.
Recognitions
New York Festivals 2022 - Print - Shortlist