Role: Concepting / Scriptwriting | Agency: Publicis Germany | Client: Nivea
Role: Concepting / Scriptwriting
Agency: LOLA Mullen Lowe Madrid
Client: Mattel / Scrabble
The campaign also went to Spotify. We detected some of the most heard playlists dedicated to mundane events of people's lives - Like going to the gym or commuting home. We advertised in these playlists, inserting the voice that says you can't in between the songs and making it interrupt the listener's activity.
New York Festivals 2022 - Print - Shortlist