#MoveForEquality

#MoveForEquality

Role: Concepting / Copywriting / Video Production     |     Agency: BBDO Germany     |     Client: UNESCO

Role: Concepting / Copywriting / Video Production     |     Agency: BBDO Germany     |     Client: UNESCO

Chess is a perfect metaphor for life - it teaches you to watch every step, to anticipate others’ moves and that you never win without a plan.
So, it felt right take it as the main element when creating the new UNESCO ICCAR campaign for the day for the elimination of racial discrimination.

Chess is pretty black and white. It teaches you to watch every step, to anticipate others’ moves and that you never win without a plan.
So, it felt appropriated to take this perfect metaphor of life to the UNESCO ICCAR campaign for the day for the elimination of racial discrimination.

Revealing Video

Revealing Video

This project was run by a very small crew. Which means that every person involved needed to go a little beyond the job description to assume other roles. In my case, for example, besides acting as creative/copywriter, I embraced sometimes the functions of an agency contact, a PR contact, and the next video’s editor along with my teammate.

The project was run by four people in total. This means that every person involved needed to go a little beyond the job description to assume other roles. In my case, for example, besides acting as creative and copywriter, I embraced sometimes the functions of an agency contact, a PR contact, and the next video’s editor along with my teammate.

IMG_9831
IMG_9837
IMG_9814
IMG_9909-1
IMG_9781-1
190506_MFE_outdoor_low
190506_MFE_Poster_full_02

WASHINGTON TIMES

"In anti-racist statement, chess champs let Black move first"

THE TIMES OF INDIA

"Magnus Carlsen plays ‘black first’
in fight against racism."

THE ECONOMIC TIMES

"A new gambit counters colour-coded racism prevalent in the real world."

Recognition:

Cannes Lions 2019 - Mobile - Shortlist
Cannes Lions 2019 - Sustainable Development Goals - Shortlist
The One Show 2020 - Social Media - Shortlist
New York Festivals 2020 - Sports - Bronze
New York Festivals 2020 - Positive World Impact - 2xs Shortlist
New York Festivals 2020 - Activation & Engagement - Shortlist
ADC Germany 2020 - PR/Cause Related -  Silver
ADC Germany 2020 - PR/Public Affars -  Bronze
ADC Germany 2020 - Influencer Marketing - Bronze
ADC Germany 2020 - Social Media Campaign - Shortlist
Deutscher Digital Awards - Bronze
Comm Awards 2019 - Online & Social - Silver