#MoveForEquality

#MoveForEquality

 Role: Concepting / Copywriting / Video Production     |     Agency: BBDO Germany     |     Client: UNESCO

Role: Concepting / Copywriting / Video Production     |     Agency: BBDO Germany     |     Client: UNESCO

Chess can be a perfect metaphor for life sometimes. So perfect, we found a racially discriminating move there.
That's what made us use it as the main element when creating the new UNESCO campaign for the day for the elimination of racial discrimination.

Chess is pretty black and white. It teaches you to watch every step, to anticipate others’ moves and that you never win without a plan.
So, it felt appropriated to take this perfect metaphor of life to the UNESCO ICCAR campaign for the day for the elimination of racial discrimination.

Revelation Video

Revealing Video

A very small crew ran this project. This means that every person involved needed to go beyond the job description to assume other roles. In my case, for example, besides acting as a creative/copywriter, I sometimes embraced the parts of an agency contact, a PR contact, and the following video’s editor along with my teammate.

The project was run by four people in total. This means that every person involved needed to go a little beyond the job description to assume other roles. In my case, for example, besides acting as creative and copywriter, I embraced sometimes the functions of an agency contact, a PR contact, and the next video’s editor along with my teammate.