#MoveForEquality

#MoveForEquality

Role: Concepting / Copywriting / Video Production     |     Agency: BBDO Germany     |     Client: UNESCO

Role: Concepting / Copywriting / Video Production     |     Agency: BBDO Germany     |     Client: UNESCO

Chess is a perfect metaphor for life - it teaches you to watch every step, to anticipate others’ moves and that you never win without a plan.
So, it felt right take it as the main element when creating the new UNESCO ICCAR campaign for the day for the elimination of racial discrimination.

Chess is pretty black and white. It teaches you to watch every step, to anticipate others’ moves and that you never win without a plan.
So, it felt appropriated to take this perfect metaphor of life to the UNESCO ICCAR campaign for the day for the elimination of racial discrimination.

Revealing Video

Revealing Video

This project was run by a very small crew. Which means that every person involved needed to go a little beyond the job description to assume other roles. In my case, for example, besides acting as creative/copywriter, I embraced sometimes the functions of an agency contact, a PR contact, and the next video’s editor along with my teammate.

The project was run by four people in total. This means that every person involved needed to go a little beyond the job description to assume other roles. In my case, for example, besides acting as creative and copywriter, I embraced sometimes the functions of an agency contact, a PR contact, and the next video’s editor along with my teammate.

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WASHINGTON TIMES

"In anti-racist statement, chess champs let Black move first"

THE TIMES OF INDIA

"Magnus Carlsen plays ‘black first’
in fight against racism."

THE ECONOMIC TIMES

"A new gambit counters colour-coded racism prevalent in the real world."

Recognition:

Cannes Lions 2019 - Mobile - Shortlist
Cannes Lions 2012 - Sustainable Development Goals - Shortlist