Family

Family

Role: Concepting / Scriptwriting     |     Agency: LOLA Mullen Lowe Madrid     |     Client: Mattel / Scrabble

Role: Concepting / Scriptwriting
Agency: LOLA Mullen Lowe Madrid
Client: Mattel / Scrabble

In 2016, the word “family” has reached a completely new meaning to me, since Lucas, my kid, was born.
It may be a coincidence but, in the next year, this script came to life.  

In 2016, the word “family” has reached a completely new meaning to me, since Lucas, my kid, was born. It may be a coincidence but, in the next year, this script came to life.  

SCRABBLE+-+0
SCRABBLE+-+1
SCRABBLE+-+3
SCRABBLE+-+6
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SCRABBLE+-+10

The campaign ran in markets such as The UK, France, Spain, Poland, among others.

scrabble_rodizina
scrabble_spanish
scrabble_famille

Recognition:

Cannes Lions 2018 - Film - Silver 
El Ojo 2018 - Film - Silver
El Ojo 2018 - Film Craft - Bronze
Lürzer’s Archive 2018 vol. 4
El Sol de Bilbao 2018 - Film - Silver
El Sol de Bilbao 2018 - Film Craft - Silver

The most watched Christmas spot in Spain according to Anuncios.com
Editor's Pick on Creativity Online