Role: Concepting / Scriptwriting     |     Agency: LOLA Mullen Lowe Madrid     |     Client: Unilever

Role: Concepting / Scriptwriting
Agency: LOLA Mullen Lowe Madrid
Client: Mattel / Scrabble

This is a huge turning point for this Unilever brand and I'm really proud of helping to develop this campaign.
It took literally two years off my life. But, still, totally worth it.

The campaign also featured tactical scripts to answer specific demands.

Like promoting a product in South-East Asia:

Or the Mini-Cornetto Box in Strategic European Markets: