Don't Try Too Hard


Role: Concepting / Scriptwriting     |     Agency: LOLA Mullen Lowe Madrid     |     Client: Unilever

Role: Concepting / Scriptwriting
Agency: LOLA Mullen Lowe Madrid
Client: Mattel / Scrabble

Cornetto has always stood for puppy-love since the product is one traditional - no pun intended - icebreaker.
In this campaign, we decided to celebrate the losers in the seduction game. Any similarity with my life is merely coincidental.

The campaign also featured tactical scripts to answer specific demands.

Like promoting a product in South-East Asia:

Or the Mini-Cornetto Box in Strategic European Markets: