I Did it Again

Family

Role: Concepting / Scriptwriting     |     Client: Freeletics

Role: Concepting / Scriptwriting
Agency: LOLA Mullen Lowe Madrid
Client: Mattel / Scrabble

Sports can also be an addiction. Freeletics, an app made to work anywhere, at any time, under any conditions, is created to become this sort of drug. When we realized Britney's teen drama lyrics were a perfect fit for where we wanted to take the brand, everything came together. A cool campaign I helped create internally since I worked for the client (Freeletics prefer not to work with agencies). 

In 2016, the word “family” has reached a completely new meaning to me, since Lucas, my kid, was born. It may be a coincidence but, in the next year, this script came to life.