The Payback Dinner

The Payback Dinner

Role: Concepting / Copywriting     |     Agency: Grey Brazil     |     Client: Reclame Aqui

Role: Concepting / Copywriting
Agency: Grey Brazil
Client: Reclame Aqui

Have you ever tried to cancel cable in Brazil? I can tell you this: it's harder than canceling cable in Germany without speaking German.
Plus, Brazilian companies have been mistreating clients repeatedly since it doesn't affect their numbers directly.
Reclame Aqui is the biggest consumer rights website in the country and needed a PR campaign. That's when we've had the chance to create one of the boldest and most shared campaigns of the year. 

Brazil is not really a reference in customer services. And companies have never considered mistreating clients a big deal, since it doesn’t affect their numbers directly. Reclame Aqui is the biggest consumer rights website in the country and needed a PR campaign. With this sui generis brief, we’ve had the chance to create one of the boldest and most shared campaigns of the year. I swear it was easier to do this than cancelling cable.

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