The Payback Dinner

The Payback Dinner

Role: Concepting / Copywriting     |     Agency: Grey Brazil     |     Client: Reclame Aqui

Role: Concepting / Copywriting
Agency: Grey Brazil
Client: Reclame Aqui

Brazil is not really a reference in customer services. And companies have never considered mistreating clients a big deal, since it doesn’t affect their numbers directly. Reclame Aqui is the biggest consumer rights website in the country and needed a PR campaign. With this sui generis brief, we’ve had the chance to create one of the boldest and most shared campaigns of the year. I swear it was easier to do this than cancelling cable.

Brazil is not really a reference in customer services. And companies have never considered mistreating clients a big deal, since it doesn’t affect their numbers directly. Reclame Aqui is the biggest consumer rights website in the country and needed a PR campaign. With this sui generis brief, we’ve had the chance to create one of the boldest and most shared campaigns of the year. I swear it was easier to do this than cancelling cable.

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VEJA (BIGGEST WEEKLY MAGAZINE IN BRAZIL)

"Reclame Aqui celebrates 15 years with ‘The Payback Dinner"

GLOBO.COM

"The Payback Dinner prank shows executives tasting bad treatment"

HUFFINGTONPOST BRAZIL

"Reclame Aqui exposures businessmen to lack of respect in the best way possible.”"

EXAME.COM

"Reclame Aqui gets vengeful against companies that treat people bad."

Recognition:

Cannes Lions 2016 - Direct - Bronze
Cannes Lions 2016 - PR - Shortlist
El Ojo 2016 - Direct - Bronze
Wave Festival 2017 - PR - Bronze