The Loving Touch


Role: Concepting / Scriptwriting     |     Agency: Publicis Germany     |     Client: Nivea

Role: Concepting / Scriptwriting
Agency: LOLA Mullen Lowe Madrid
Client: Mattel / Scrabble

 When we are born, our world is our mom and dad. So just imagine being separated from them at birth. This project managed to comfort these poor little ones, and it's one of the most beautiful ones I've ever had the privilege to be of any help. 'Guilherme was born prematurely' was probably the sentence I heard the most in my entire life - including all the times it echoed in my head. But all worth it.

In 2016, the word “family” has reached a completely new meaning to me, since Lucas, my kid, was born. It may be a coincidence but, in the next year, this script came to life.  

Screenshot 2022-04-27 at 07.50.22


Cannes Lions 2022 - Health - Shortlist
Eurobest 2022 - Innovation - Gold
London International Awards - Health & Wellness - Silver
Epica Awards 2022 - Bronze
Epica Awards 2022 - Shortlist (2xs)