FAMILY

Family

Role: Concepting / Scriptwriting     |     Agency: LOLA Mullen Lowe Madrid     |     Client: Mattel / Scrabble

Role: Concepting / Scriptwriting
Agency: LOLA Mullen Lowe Madrid
Client: Mattel / Scrabble

In 2016, the word “family” has reached an entirely new meaning to me since Lucas - my kid - was born.
Coincident or not this script came to life in the very next year.  

In 2016, the word “family” has reached a completely new meaning to me, since Lucas, my kid, was born. It may be a coincidence but, in the next year, this script came to life.  

SCRABBLE+-+0
SCRABBLE+-+1
SCRABBLE+-+3
SCRABBLE+-+6
SCRABBLE+-+7
SCRABBLE+-+10

The campaign ran globally, in markets such as The UK, France, Spain, Poland, and others.
Believe me, the task of coordinating the polish translation and keeping the same rhyme/rhythm structure was not the easiest. 

scrabble_rodizina
scrabble_spanish
scrabble_famille

Recognition:

Cannes Lions 2018 - Film - Silver 
El Ojo 2018 - Film - Silver
El Ojo 2018 - Film Craft - Bronze
Lürzer’s Archive 2018 vol. 4
El Sol de Bilbao 2018 - Film - Silver
El Sol de Bilbao 2018 - Film Craft - Silver
The most watched Christmas spot in Spain according to Anuncios.com
Editor's Pick on Creativity Online